Privacy policy

Loversmatch Privacy Policy Welcome to Loversmatch. Please read the Privacy Policy and our notices regarding Copyright. By continuing to use Loversmatch, you agree to abide by the terms of these documents. Loversmatch is committed to bringing you information tailored to your individual needs and recognises the importance of protecting the privacy of personally identifiable information collected about our users. In adopting this customer privacy policy, our intent is to balance our legitimate business interests in collecting and using information and our users' reasonable expectations of privacy. By using this site, you signify your assent to Loversmatch Privacy Policy. If you do not agree to this policy, please do not use our service. Your continued use of Loversmatch following the posting of changes to these terms will mean you accept those changes. 1. What personally identifiable information does Loversmatch collect from me? 2. How does Loversmatch use my information? 3. With whom does Loversmatch share my information? 4. What are cookies and how does Loversmatch use them? 5. Use of IP Address 6. Links to Other Sites 7. Security 8. E-mail 9. Under-18 users What personally identifiable information does Loversmatch collect from me? Loversmatch collects information in several ways. Some personal information -- such as a name and e-mail address -- is gathered when you register for various services, and more detailed information is collected when we conduct demographic research. When you are in a section of Loversmatch and are asked for personal information, you are sharing that information with Loversmatch, its divisions and/or its third party service providers unless it is specifically stated otherwise. Promotions that run on Loversmatch may be sponsored by companies other than Loversmatch or may be co-sponsored by loversmatch and another company. Some or all data collected during a promotion may be shared with the sponsor. Please be aware that Loversmatch advertisers or websites that have links on our site may collect personally identifiable information about you. The information practices of those websites are not covered by this privacy statement. How does Loversmatch use my information? Our primary goal in collecting personal information is to provide our users with a better online experience, including interactive communications, online shopping and other services. By knowing a little about you, Loversmatch and its partners are able to deliver more relevant advertisements and content, and hence better service to you. Loversmatch delivers targeted advertisements on behalf of advertisers. Advertisers give us an advertisement and tell us the type of audience they want to reach. We take the advertisement and display it to users meeting those criteria. In this process, the advertiser never has access to individual account information. Only Loversmatch has access to your information. This kind of advertisement targeting is done with banner ads, pop-up advertising, button ads as well as promotional e-mail. Loversmatch conducts research on our users' demographics, interests and behaviour based on the information provided to us upon registration, during a promotion, from our server log files or from surveys. We do this to better understand and serve our users. This research is compiled and analysed on an aggregated basis. Loversmatch may share this aggregated data with advertisers or business partners. With whom does Loversmatch share my information? As a general rule, Loversmatch will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below: Traffic : Web servers serving Loversmatch automatically collect information about which pages each user visits and the domain name of visitors. This information is used for internal review, to tailor information to individual visitors and for traffic audits. We also provide this information (as well as information from third-party market researchers) about our users on an aggregated, anonymous basis to our advertisers. Any personally identifiable information provided by subscribers online as part of an online advertising promotion, or in order to access a third party service, may be provided directly to the advertiser or third party concerned. Promotions : Many promotions offer opportunities to request additional information from sponsors. When you request more information about a particular promotion, your e-mail address may be shared with the sponsor of that promotion. Shopping : If you make a purchase from an online store or merchant, the information obtained during your visit to those stores (including tracking information and cookies as described below as well as the information you give such as your credit card number and contact information) is provided to the merchants. This is to enable transactions to take place. Third parties : Online merchants providing services in association with Loversmatch have separate privacy and data collection practices. Loversmatch has no responsibility or liability for these independent policies. For more information regarding the merchant, their store, and their privacy policies, return to that store's home page and click on the appropriate link. Legal : Loversmatchi may also disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our policies or may be causing injury to or interference with (either intentionally or unintentionally) Loversmatch’s rights or property, other Loversmatch users, or anyone else that could be harmed by such activities. Statistics and advertisements : Loversmatch may perform statistical analyses of user behaviour in order to measure interest in the various areas of our site (for product development purposes) and to inform advertisers as to how many consumers have seen or "clicked" their advertising banners. Loversmatch also uses demographic information to allow advertising banners on our Web site to be targeted, in aggregate, to the readers for whom they are most pertinent. This means that readers see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. In this statistical analyses and banner advertisement targeting, we will disclose information to third parties only in aggregate form. What are cookies and how does Loversmatch use them? Cookies are pieces of information a website transfers to a user's hard drive for record-keeping purposes. Cookies make surfing the web easier for you by saving your preferences while you're at our site. We never save passwords or credit card information in cookies. The use of cookies is an industry standard -- you'll find them at most major websites. In certain areas of the site, Loversmatch places a "cookie" on the browser of an Loversmatch user's computer to store and sometimes track information about you. A cookie can be used to tell when your computer has contacted a Web site; we use the information for purposes such as measuring certain traffic patterns, making sure that you don't see the same ad too many times in a single session, serving personalised content and so on. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, note that some parts of Loversmatch will not function properly if you refuse cookies. You may occasionally get cookies from our advertisers. Loversmatch does not control these cookies. The use of advertising cookies sent by third-party servers is standard in the Internet industry. Use of IP Address Loversmatch also logs IP addresses, or the location of your computer on the Internet. An IP address is a number that's automatically assigned to your computer whenever you're surfing the Web. loversmatch collects IP addresses for the purposes of system administration, to report aggregate information to our advertisers, and to audit the use of our site. When users request pages from the Loversmatch network, our servers log the users' IP addresses. We do not normally link IP addresses to anything personally identifiable, which means that a user's session will be logged, but the user remains anonymous to us. We can and will use IP addresses to identify a user when we feel it is necessary to enforce compliance with our policies or Terms of use Agreement, or to protect our service, site, customers or others. Links to Other Sites Users should be aware that when you are on Loversmatch, you could be directed to other sites that are beyond our control. There are links to other sites from loversmatch pages that take you outside our service, e.g. clicking on a banner advertisement. These other sites may send their own cookies to users, collect data or solicit personal information. Loversmatch does not control the privacy policies of our business partners, advertisers, sponsors or other sites to which we provide hyperlinks. Please keep in mind that whenever you give out personal information online -- for example, via message boards or chat -- that information can be collected and used by people you don't know. While Loversmatch strives to protect its users' personal information and privacy, we cannot guarantee the security of any information you disclose online and you disclose this information at your own risk. Security The importance of security for all personally identifiable information associated with our users is of utmost concern to us. We exercise great care in providing secure transmission of your information from your PC to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Loversmatch cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. E-mail Using the e-mail addresses provided when you register for various services, Loversmatch may periodically send promotional e-mail to its users about services offered by Loversmatch and its advertisers Policies for Individuals Under 18 years of Age Loversmatch encourages parents, teachers and guardians to spend time online with their children and to participate in the activities offered on the sites. No information should be submitted to or posted at Loversmatch by guests under 18 years of age without the consent of their parent, teacher or guardian. By continuing to use Loversmatch, you agree to abide by the terms of this policy.